Senior Product Marketing Manager, Competitive Intelligence
Company: Cervin
Location: San Francisco
Posted on: November 6, 2024
Job Description:
About the Job: LaunchDarkly is looking for a Senior Product
Marketing Manager, Competitive Intelligence to help drive our
mission to empower all teams to deliver, control, and measure their
software through feature management. In this role, you will become
a cross-functional leader and subject matter expert on
LaunchDarkly's competitive landscape and combine a technical
assessment of competitor products with market insights to arm our
Sales team with the information they need to successfully navigate
competitive conversations. You will also partner closely with
product management to inform future strategy, and work closely with
other teams in Marketing. We're looking for a self-starter with
technical curiosity, experience partnering closely with Sales
teams, and the ability to grasp and link technical products and
features to customer pain points and business benefits. Prior
experience with developer tools is a big plus.
Responsibilities:
- Define and scale LaunchDarkly's competitive intelligence
program.
- Develop an in-depth technical understanding of competitor
products and go-to-market motions.
- Develop product positioning and competitively unique messaging
based on user research, market insights, and product
knowledge.
- Deliver content and programs to help our sales teams with
customer conversations.
- Deliver competitive insights to the product team to help guide
future strategy.
- Partner across Marketing to inform campaign ideation and
execution. Qualifications:
- 5+ years of competitive intelligence, product marketing, and/or
solutions engineering in B2B SaaS or developer software.
- Demonstrated track record of building successful competitive
intelligence programs and content.
- Exceptional written communication skills and ability to
synthesize complex information into clear and concise presentations
and plans.
- Experience presenting to strategic and executive teams.
- Ability to build relationships and influence across all levels
of the organization, especially the field.
- A bachelor of science in marketing or a degree in business
preferred.
- Preferred: experience with developer/devops products. Pay:
Target pay range for a Level P4 in San Francisco/Bay Area: $165,000
- $194,000* *Restricted Stock Units (RSUs), health, vision, and
dental insurance, and mental health benefits in addition to salary.
LaunchDarkly operates from a place of high trust and transparency;
we are happy to state the pay range for our open roles to best
align with your needs. Exact compensation may vary based on skills,
experience, degree level, and location. About LaunchDarkly: Modern
software delivery was supposed to be the foundation for a thriving
digital business but reality has proven otherwise. Slow,
inefficient development cycles, costly outages, and fragmented
customer experiences are preventing developers from building their
best software. The LaunchDarkly platform helps developers innovate
on new features faster while protecting them with a safety valve to
instantly rewind when things go wrong. Developers can target
product experiences to any customer segment and maximize the
business impact of every feature. And by gradually rolling out new
application components, they escape nightmare 'big-bang' technology
migrations. The LaunchDarkly platform was built to guide engineers
to the next frontier of DevOps by:
- Improving the velocity and stability of software releases,
without the fear of end customer outages.
- Delivering targeted experiences by easily personalizing
features to customer cohorts.
- Maximizing the business impact of every feature through the
ability to experiment and optimize.
- Coordinating the release and optimization of software to
provide consistent experiences across mobile platforms and device
types.
- Improving the effectiveness and productivity of engineering
teams, by providing insights into engineering cadence and
stability. At LaunchDarkly, we believe in the power of teams. We're
building a team that is humble, open, collaborative, respectful and
kind. We are an equal opportunity employer and value diversity at
our company. We do not discriminate on the basis of race, religion,
color, national origin, gender, gender identity, sexual
orientation, age, marital status, veteran status, or disability
status. LD invites any applicant to review our written Affirmative
Action Plan. To do so, contact People Ops at . Do you need a
disability accommodation? Fill out this and someone from our People
Operations team will contact you for assistance.
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Keywords: Cervin, Lodi , Senior Product Marketing Manager, Competitive Intelligence, Executive , San Francisco, California
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