Editorial Content Marketing Manager

Company: HoneyBook Inc.
Location: San Francisco
Posted on: October 20, 2024

Job Description:

HoneyBook is the leading business management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.We're looking for an experienced Editorial Content Marketing Manager who can develop and own a unified editorial strategy across all content touchpoints, from the blog to the marketing site and educational channels. This role will be instrumental in shaping the voice of our brand, ensuring consistency and alignment across all platforms. The ideal candidate will combine creativity with strategic thinking to produce content that not only informs and educates but also engages and inspires our audience. By establishing and maintaining a cohesive content narrative, this person will play a critical role in amplifying brand awareness and fostering deeper connections with our target audience of independent business owners to drive acquisition and strengthen retention.Here are a few of the things you will do:

• Content Strategy: Develop a clear content strategy and calendar that cross-functional stakeholders can ladder up to, enabling us to tell one cohesive brand story in the market. This includes defining our content focus areas, the monthly workflow within each focus area, and the resources and stakeholders required to execute.
• Content Goals & Reporting: Work with cross-functional partners to define content goals that are aligned with company objectives, and effectively communicate the content team's progress towards these goals with marketing and leadership stakeholders.
• Content Development: Craft and maintain compelling, high-quality, long-form content that resonates with our target audience, integrates our brand positioning, and, importantly, drives engagement on our blog and website.
• Thought Leadership: Develop an editorial thought leadership platform, in partnership with Communications team, that elevates the brand as a credible cultural leader for independent businesses, reinforcing our position as an authority in the industry.
• Editorial Guidelines: Establish and maintain our editorial guidelines that clearly define our editorial tone of voice to reflect our brand positioning, value props, and core values across all content surfaces.
• Member Champion: Develop our member storytelling program and strategic execution, to ensure the member experience remains central to our content strategy and is leveraged effectively across content teams. This includes content initiatives like customer case studies, product use cases, and integrating the member voice into marketing campaigns.
• Optimization & Visitor Experience: Generate insights and recommendations for improving content effectiveness and ROI. This includes on-page UX/UI considerations and working with creative and dev partners to improve content experience.
• Managing Budgets & Vendors: Manage the content budget and external vendor relationships. This includes budget projections during planning, expense management, contracts, renewals, and adjustments.Here is what we're looking for in a candidate:
• Editorial rigor: Exceptional writing and editing skills with a sharp eye for details and a keen understanding of what makes for great long-form content.
• Strategic Thinking: Ability to think critically and strategically about content initiatives, aligning them with broader business goals.
• Adaptability: Comfort with change and ability to pivot quickly in response to new trends, data, or organizational needs.
• Creativity & Innovation: A strong sense of creativity in content creation and a desire to experiment with new ideas and formats.
• Attention to Detail: Meticulous in reviewing and editing content to ensure it meets high standards of quality and consistency.
• Collaboration & Communication: Excellent interpersonal skills with the ability to work collaboratively across departments and effectively communicate ideas and feedback.
• Results-Driven: A focus on achieving measurable outcomes, with a strong understanding of content performance metrics and how to drive improvements.
• Culture Vulture: Curious about emerging trends, competitor behavior, and remaining culturally relevant.Here is what is needed:
• 5+ years of content marketing experience, with time spent developing and leading editorial strategy across multiple publishing channels e.g. blog, site, education etc.
• Demonstrated experience managing internal and external stakeholders, including contractors and agencies
• Proven ability to manage multiple projects at once
• Strong communication and presentation skills (verbal and written)
• Familiarity with publishing platforms, Wordpress in particular, Webflow is a plus
• Familiarity with content analysis and optimization platforms like Google Data Studio, Search Console, SEMrush, etc.Preferred qualifications:
• Experience working with SMB consumer and SaaS platformsThe good stuff:Mission-driven: You'll be joining more than just another startup. Our members' success is at the heart of everything we do.Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!Compensation: We offer a competitive salary and meaningful equity grants. $120-$145kBenefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.Our core values:People come first:We prioritize people as we explore opportunities and work through challenges.Raise the bar: We push for greatness-for ourselves, each other, and our members.Own it: Trust and ownership let us make decisions with confidence.We love what we do: We bring passion to our work and love what we create for our members.Keep it real: Authenticity, respect, and transparency are at our core.The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.
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Keywords: HoneyBook Inc., Lodi , Editorial Content Marketing Manager, Executive , San Francisco, California