Editorial Content Marketing Manager
Company: HoneyBook Inc.
Location: San Francisco
Posted on: October 20, 2024
Job Description:
HoneyBook is the leading business management platform that makes
it easy for independent business owners to sell and deliver their
services online. Offering powerful tools for communication,
contracts, invoicing, payments, and more, the platform puts
independent professionals in control of their process and client
experience. HoneyBook is trusted by over 100,000 service-based
businesses in the United States and Canada that have booked more
than $12 billion in business on the platform.Our culture is built
on five core values that inform everything we do. We encourage
collaboration, feedback, ownership, and have a growth mindset. We
know experience comes in many forms, some visible on your resume,
others not. No one candidate will be a 100% perfect match to our
description, so if you thrive in a fast-paced,
intellectually-charged environment and have similar experience to
what we are looking for, we encourage you to apply.We're looking
for an experienced Editorial Content Marketing Manager who can
develop and own a unified editorial strategy across all content
touchpoints, from the blog to the marketing site and educational
channels. This role will be instrumental in shaping the voice of
our brand, ensuring consistency and alignment across all platforms.
The ideal candidate will combine creativity with strategic thinking
to produce content that not only informs and educates but also
engages and inspires our audience. By establishing and maintaining
a cohesive content narrative, this person will play a critical role
in amplifying brand awareness and fostering deeper connections with
our target audience of independent business owners to drive
acquisition and strengthen retention.Here are a few of the things
you will do:
- Content Strategy: Develop a clear content strategy and calendar
that cross-functional stakeholders can ladder up to, enabling us to
tell one cohesive brand story in the market. This includes defining
our content focus areas, the monthly workflow within each focus
area, and the resources and stakeholders required to execute.
- Content Goals & Reporting: Work with cross-functional partners
to define content goals that are aligned with company objectives,
and effectively communicate the content team's progress towards
these goals with marketing and leadership stakeholders.
- Content Development: Craft and maintain compelling,
high-quality, long-form content that resonates with our target
audience, integrates our brand positioning, and, importantly,
drives engagement on our blog and website.
- Thought Leadership: Develop an editorial thought leadership
platform, in partnership with Communications team, that elevates
the brand as a credible cultural leader for independent businesses,
reinforcing our position as an authority in the industry.
- Editorial Guidelines: Establish and maintain our editorial
guidelines that clearly define our editorial tone of voice to
reflect our brand positioning, value props, and core values across
all content surfaces.
- Member Champion: Develop our member storytelling program and
strategic execution, to ensure the member experience remains
central to our content strategy and is leveraged effectively across
content teams. This includes content initiatives like customer case
studies, product use cases, and integrating the member voice into
marketing campaigns.
- Optimization & Visitor Experience: Generate insights and
recommendations for improving content effectiveness and ROI. This
includes on-page UX/UI considerations and working with creative and
dev partners to improve content experience.
- Managing Budgets & Vendors: Manage the content budget and
external vendor relationships. This includes budget projections
during planning, expense management, contracts, renewals, and
adjustments.Here is what we're looking for in a candidate:
- Editorial rigor: Exceptional writing and editing skills with a
sharp eye for details and a keen understanding of what makes for
great long-form content.
- Strategic Thinking: Ability to think critically and
strategically about content initiatives, aligning them with broader
business goals.
- Adaptability: Comfort with change and ability to pivot quickly
in response to new trends, data, or organizational needs.
- Creativity & Innovation: A strong sense of creativity in
content creation and a desire to experiment with new ideas and
formats.
- Attention to Detail: Meticulous in reviewing and editing
content to ensure it meets high standards of quality and
consistency.
- Collaboration & Communication: Excellent interpersonal skills
with the ability to work collaboratively across departments and
effectively communicate ideas and feedback.
- Results-Driven: A focus on achieving measurable outcomes, with
a strong understanding of content performance metrics and how to
drive improvements.
- Culture Vulture: Curious about emerging trends, competitor
behavior, and remaining culturally relevant.Here is what is
needed:
- 5+ years of content marketing experience, with time spent
developing and leading editorial strategy across multiple
publishing channels e.g. blog, site, education etc.
- Demonstrated experience managing internal and external
stakeholders, including contractors and agencies
- Proven ability to manage multiple projects at once
- Strong communication and presentation skills (verbal and
written)
- Familiarity with publishing platforms, Wordpress in particular,
Webflow is a plus
- Familiarity with content analysis and optimization platforms
like Google Data Studio, Search Console, SEMrush, etc.Preferred
qualifications:
- Experience working with SMB consumer and SaaS platformsThe good
stuff:Mission-driven: You'll be joining more than just another
startup. Our members' success is at the heart of everything we
do.Impact: We move quickly and encourage every employee to push the
envelope. Our best ideas come from out-of-the-box thinking and
innovation; be ready to fail fast and often!Compensation: We offer
a competitive salary and meaningful equity grants.
$120-$145kBenefits & perks: From wellness programs to exceptional
family leave policies, the health and happiness of our employees
are foremost.Our core values:People come first:We prioritize people
as we explore opportunities and work through challenges.Raise the
bar: We push for greatness-for ourselves, each other, and our
members.Own it: Trust and ownership let us make decisions with
confidence.We love what we do: We bring passion to our work and
love what we create for our members.Keep it real: Authenticity,
respect, and transparency are at our core.The opportunity at
HoneyBook is huge. Our primary customers today are creative
businesses that generate $150B in revenue per year in the US.
Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv,
has raised $498M, and is funded by Tiger Global Management, Norwest
Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable
Capital Partners LP, Vintage Investment Partners, Battery Ventures,
Citi Ventures, Zeev Ventures, and 01 Advisors.
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Keywords: HoneyBook Inc., Lodi , Editorial Content Marketing Manager, Executive , San Francisco, California
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